![]() Not all business names may be registerable as trade marks. ![]() Not only does this help attract and retain customers, but the trust and goodwill associated with your brand significantly boosts the value of the business as a whole (which is highly beneficial should you seek investment or a sale of the business). This means you have exclusive use of the name.Īs you can see, a trade mark can be crucial for deterring infringement and enforcing your rights against third parties.īut that exclusivity is even more important as your business grows and the brand becomes more recognisable. You can pursue legal action against anyone who infringes your rights without permission, such as those imitating or copying your business name.Ī registered trade mark also gives you the right to stop third parties from registering identical or similar marks in classes of goods and services that are identical or similar to your mark. If you register the name of your business as a trade mark, then only your business is allowed to use that name for the goods and services it’s registered against. Why should you trade mark your business name? It’s not a requirement to trade mark your business name in the UK or elsewhere, but doing so will provide you with exclusive rights.Īs such, it’s worth taking the time to strongly consider the benefits of trade mark protection for your business, which we’ll outline below. Do I need to trade mark my business name? ![]() However, trade marks further afield can require individual applications in each country you wish to target. Registering with the EUIPO covers all 27 member states in the European Union, for example. International brands may also wish to register their business name overseas. We highly recommend that any company registers their brand name as a trade mark if the name is eligible and available.Īs a minimum, you should consider registering your business name as a mark in the UK via the government’s intellectual property office (the UK IPO). One of the most common questions we receive from startups, and even established SMEs, is: “Should I trade mark my business name?”.Ī trade mark is a vital, valuable commercial asset for any business. ![]()
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